Driving users to an app store page is only half the battle. For many app teams, the real leakage happens after the click — ...

With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization ...

Uri Samet is the CEO of Buzz Dealer, a digital marketing firm specializes in organic traffic optimization, SEO, ASO, Digital PR and ORM. App store optimization (ASO) has become pivotal in dictating ...

Apple has further revised its compliance plan for the European Union’s Digital Markets Act (DMA) rulebook, which, since March, has forced it to give iOS developers more freedom over how they can ...

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

Apple is today announcing some updates to its Digital Markets Act compliance plan in the European Union, with changes to external linking that give developers more freedom to direct customers to ...

Following the EU ruling in June that said Apple’s App Store anti-steering policies are officially in breach of the Digital Markets Act, Apple is announcing changes. Specifically, these changes address ...

To comply with the Digital Markets Act, Apple is announcing a sweeping set of changes to the App Store policy. This includes a new reduced commission structure. iOS apps in the EU can now accept ...

App Store Facilitated $1.3 Trillion in 2024, As Apple Defended Developer Fees Your email has been sent Apple’s App Store facilitated $1.3 trillion worth of app sales and billings in 2024, and the ...