Michelle is a content and inbound marketing specialist based in Merseyside. As a marketer you will understand the importance of split testing but are you using the right statistics to judge what is ...

When it comes to designing your website, you have two choices: Select the site elements you believe look best, or you can use "split testing" to determine which design features are most engaging to ...

Most PPC marketers still default to static landing pages, whether it’s one catch-all page or a growing library of customized versions. You might already have dozens of static pages built for different ...