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Google’s John Mueller answered a question about discrepancies in Search Console query reports. John explained why page and site level reports can report different numbers of search queries than the ...

Natural language processing opened the door for semantic search on Google. SEOs need to understand the switch to entity-based search because this is the future of Google search. In this article, we’ll ...

A patent that Google filed in December 2024 called Thematic Search offers an idea of how AI Mode answers are generated and suggests new ways to think about content strategy. The patent also has some ...