Did you know that 20% to 80% of your search term data in Google Ads is hidden? We’ve run the numbers and found that advertisers are missing much of the search data that could improve their ad ...

The question is how to fix Google’s monopoly. Is an order to force it to share data the solution? Credit...Mikel Jaso Supported by By Steve Lohr Steve Lohr has reported on tech and antitrust since the ...

The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same ability to control ...

Earlier this month, when U.S. District Judge Amit Mehta issued penalties against Google for monopolizing the search engine market, he stopped short of the harshest ones — like forcing the breakup of ...

When the U.S. Department of Justice originally brought — and then won — its case against Google, arguing that the tech behemoth monopolized the search engine market, the focus was on, well … search.

Judge Amit P. Mehta said the company must hand over some of its search data to rivals, but did not force other big changes the U.S. wanted. By David McCabe David McCabe has covered the Google search ...

Big brands have a blind spot. They talk about “brand health” while ignoring what users are actually asking about their products – on Google, in AI answers, and across search data. Meanwhile, all the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a recent Wall Street Journal article, Melissa Schilling, a professor at NYU’s Stern ...

If you’ve always been in awe of folks using the Google Search Console API to do cool things, this article is a good read for you. You can use BigQuery with the GSC bulk data export to get some of the ...

Data brokers are required by California law to provide ways for consumers to request their data be deleted. But good luck finding them. More than 30 of the companies, which collect and sell consumers’ ...