The way people find and consume information has shifted. We, as marketers, must think about visibility across AI platforms and Google. The challenge is that we don’t have the same ability to control ...

Big brands have a blind spot. They talk about “brand health” while ignoring what users are actually asking about their products – on Google, in AI answers, and across search data. Meanwhile, all the ...

Beyond indexing content from multiple data sources into a single interface, advanced enterprise search tools analyze data, identify patterns, make smart recommendations, and provide insights to users.

Here’s what you need to know to start using structured data to drive traffic, improve conversions, and claim voice search results for your website. If you drill down to the very core, every search ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a recent Wall Street Journal article, Melissa Schilling, a professor at NYU’s Stern ...

Earlier this month, when U.S. District Judge Amit Mehta issued penalties against Google for monopolizing the search engine market, he stopped short of the harshest ones — like forcing the breakup of ...

Not long ago, searching meant typing. A few keywords on the search bar. A scroll through results. Simple. But things have shifted—quietly, naturally—right into our daily routines. We ask Siri to set ...

Data is increasingly the differentiator between winners and also-rans in business. Today, information can be captured from many different sources, and technology to extract insights is becoming ...

Judge Amit P. Mehta said the company must hand over some of its search data to rivals, but did not force other big changes the U.S. wanted. By David McCabe David McCabe has covered the Google search ...

Google may be the biggest and most popular search engine by far, but its data harvesting practices can leave a bad taste in your mouth. But it’s not the only search engine out there, and in fact, many ...

Bottom line: US District Judge Amit Mehta ruled earlier this month that Google had illegally maintained a monopoly in online search. Instead of imposing the most extreme penalty, such as breaking up ...

Data brokers are required by California law to provide ways for consumers to request their data be deleted. But good luck finding them. More than 30 of the companies, which collect and sell consumers’ ...