From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

SANTA MONICA, Calif., Oct. 19, 2023 (GLOBE NEWSWIRE) -- Prepare to be transported into a world of colorful wonder and musical magic as DreamWorks Animation’s new chapter in its blockbuster musical ...

(Before the Minecraft gamers come for us, yes, your game is one giant sandbox for open exploration, while Roblox is a social world of mini games. The average Minecraft gamer is 24, a rep told The ...

A fan create an impressive Roblox movie trailer edit inspired by the Minecraft movie trailer. The trailer received positive fan responses. Despite Roblox's lack of storyline, the edited trailer ...

Warner Bros. Motion Picture Group has launched an immersive experience on Roblox to promote “Beetlejuice Beetlejuice,” per a press release. The sequel to the 1988 film hits U.S. theaters on Sept. 6.

Warner Bros., Roblox and Fandango have teamed up to launch a virtual box office for Tim Burton’s upcoming “Beetlejuice” sequel inside of the online gaming platform. Beginning Monday, Roblox users ages ...

The film aims to introduce Jailbreak to new audiences and boost the game’s long-term revenue. The movie will expand Jailbreak’s world beyond the original cops-and-robbers gameplay. Plans include a ...

How else are you gonna teach Gens Z and Alpha to wax on and off? By Tony Maglio The Karate Kid came out in 1984; sequels followed in 1986, ’89 and 1994. If you saw any of those films in theaters, ...

Minecraft just blew away expectations at the box office, and if anyone in Hollywood is doing their job, the phones over at Roblox ought to be ringing off the hook with 3-1-0 numbers. For kids of a ...

Microsoft's 'Minecraft' is playing big on the big screen, but there's another popular block-building game the kids dig. By Tony Maglio Minecraft just blew away expectations at the box office, and if ...