NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...
A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...
WunderKIND Ads, the leader in non-interruptive, user-first advertising experiences, today announced a programmatic ...
New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond.
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Programmatic advertising has ...
SEATTLE, November 06, 2025--(BUSINESS WIRE)--Amazon Ads and iHeartMedia today announced an expansion of their partnership with a new programmatic audio offering that provides advertisers using Amazon ...
Yahoo ConnectID integration — This will give advertisers more precise targeting and measurement capabilities in a privacy-centric way. Access to Roku’s scaled TV audiences — Yahoo DSP will be the ...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Steve Pelletier, SVP, strategic partnerships and corporate development at FatTail. Go ...
MediaMath’s bankruptcy filing demonstrates the difficulties DSPs can have making money, particularly in a high-volume, low-margin programmatic world that demands differentiation. Though many ...
Programmatic advertising is an effective tool for managing advertising campaigns and interacting with the target audience for business. More and more companies from various niches are choosing ...
Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...
Yahoo DSP is offering new tools to programmatic TV advertisers thanks to several new partnerships. For instance, Yahoo DSP is working with Roku Exchange and Roku Data Cloud to streamline the TV buying ...