Many organizations today are overwhelmed by vast amounts of data from diverse sources, such as consumer interactions, market trends and operational processes. Mastering data management and analysis is ...

Data has evolved from being a support function to becoming the very foundation of competitive advantage in business today. Artificial intelligence (AI) is transforming industries, and companies are ...

In recent years, businesses have increasingly adopted cloud computing and artificial intelligence (AI) to improve operational efficiency and strategic decision-making. Large language models (LLMs) and ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

Ben Stroup, the leader behind Velocity Strategy Solutions, continues to build a legacy of driving strategic growth and operational efficiency across a wide range of industries. His proven success in ...

Data-driven marketing is no longer a luxury — it’s a necessity. This article explores how leveraging the new generation of data generation can transform your marketing and PR strategies, offering real ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...