Developing a new product and bringing it to market is a process — make that a series of processes — with multiple challenges ...
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How To Launch A Hit New Product
Despite billions spent on research, development and innovation, studies show that as many as 90% of new product launches fail. Whether you're a tiny startup or a Fortune 100 corporation, "successful ...
For any new product, it’s critical to nail down the proper timeline, which will take some art and science to determine. Don’t launch without research — timing beats speed every time. Strong core ...
In today’s fashion industry, speed is everything. The brands that thrive are the ones that respond to shifting consumer trends with agility, accuracy and flair. Traditional product development ...
ExxonMobil is launching Prowaxx, a new product brand for its waxes. Prowaxx introduces new naming conventions scalable for future wax offerings. ExxonMobil is investing in product and process ...
The US Department of Commerce Bureau of Industry and Security (BIS) has established a new “Inclusions Process” for US companies to request that BIS add new derivative products to the steel and ...
Celonis SE is extending its namesake software platform with new features that promise to help companies operate more efficiently. The German startup, which is backed by more than $1.7 billion in ...
April 11, 2025 - Patrick Reilly, Eldin Hasic and Nikolas Spilson of Faegre Drinker discuss the European Union's new product liability directive, which makes substantive changes that impact ...
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