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A classification technique called Learning to Rank (LTR) is used to perfect search results based on things like actual usage patterns. LTR isn’t an algorithm unto itself. The actual ranking is often ...

Have your organic search rankings dropped suddenly, even though you haven’t changed anything about your SEO approach? You may have the latest changes in Google’s algorithm to thank for that, ...

Nearly 50 percent of U.S. online transactions take place on Amazon. The ecommerce giant continues to grow its market share across a diverse range of product categories – a viable opportunity that ...

Learn how programmatic SEO can help you efficiently create, optimize, and manage a large number of webpages to rank for diverse search queries. Programmatic SEO is an approach to SEO and content ...

This session provided a clear and concise overview of the key concepts involved in Search Engine Marketing. Who are the major search engines and how can you best optimize them to gain "natural" or ...

The course consists of 28 classes or units, approximating a normal semester or trimester in which a class would meet two times per week. Classes can be expanded or combined to fit the available time.