Metavision, part of ITV Studios’ Zoo 55, has unveiled Hell’s Kitchen as its first-ever format brand to be brought to life on immersive gaming and creation platform Roblox. This groundbreaking ...

Competitive ITV show Hell's Kitchen is now blowing up as an experience in Roblox, with a cartoony version of Gordon Ramsay at the fore. Since its debut last month, ITV's first-ever Roblox experience ...

Today’s news: Perplexity In Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden AI search engine Perplexity is in talks with big brands ...

The evidence forms part of an investigation by ITV News into the gaming platform Roblox, with experts warning parents not to allow their children to use the platform, as George Hancorn reports Warning ...