Writing your logline is an imperative step to writing your “back of the book” and other marketing copy that will inspire audiences to buy your work. Here are the steps necessary to create an exciting ...

You’ve probably heard of having a pitch statement as an actor. People call it by different names like a branding statement, elevator pitch, or actor logline, but ultimately it serves one important ...

Literature reviews are important resources for scientists. They provide historical context for a field while offering opinions on its future trajectory. Creating them can provide inspiration for one’s ...

No business can be successful without a solid business plan. In fact, a business plan could be the thing that makes or breaks your entrepreneurial enterprise, especially if you haven’t started a ...