Jennifer Acree, founder and CEO of JSA+Partners, a strategic comms firm working with consumer tech, digital media and gaming companies. When disaster strikes, small businesses often face an uphill ...
To ensure brand stories resonate with consumers and target audiences, smart public relations professionals don’t just broadcast a message—they craft a narrative. In today’s saturated media landscape, ...
Get clear on your message before seeking attention. Don’t treat visibility as a one-time event. Amplify your media coverage across every channel. Use LinkedIn like a newsroom, not a bulletin board.