When I worked in fund management, we had a rallying cry, “Let’s put the fun in funds.” It was greeted by one of three reactions: a hearty guffaw, silent horror, or nodding heads. After all, investing ...

Being able to make your people laugh can foster resilience, psychological safety and a culture of innovation, ultimately enhancing organizational performance and employee satisfaction. Here’s how to ...

Old Spice. Taco Bell. E-Trade. Blendtec. Budweiser. Some of the most memorable advertising campaigns in recent history, regardless of company size and marketing budget, and whether broadcast, print or ...

Joy is a powerful emotion and can play a major role in who—and what—a person chooses to surround themselves with. For marketers hoping to persuade their audience to make a purchase or identify with a ...

Drew has since gone on to found a successful consulting business Humor that Works that helps businesses harness the power of humor to improve the bottom line. And I wrote Play Your Way Sane, which ...

Understanding boundaries, reading the room, and choosing the right kind of humor can help you navigate tricky social ...

I love to surround myself with friends who have a great sense of humor. The only downside to hanging out with people that make me laugh is when they make me laugh too hard. So now I just carry extra ...

How Do You Use Humor? Answer the following questions adapted from Rod Martin's Humor Styles Questionnaire. Respond as honestly and objectively as you can. Totally Disagree 1 Moderately Disagree 2 ...

Three psychologists walk into a bar to compose a witty toast to the power of humor. Or rather I picked up the phone and called each of them about the subject. (I’m just terrible at telling jokes.) But ...

Have you ever seen a corporate crisis unfold on social media? It’s wild how fast a small misstep can become a full-blown PR nightmare. When the heat is on, most companies reach for the same playbook: ...