Companies looking to CDPs to solve problems of data silos and increase customer lifetime value shouldn't limit their thoughts to marketing. One of the key factors driving the growth of customer data ...

Here is a list of the top considerations to think about when evaluating a CDP for your particular organization and applications. This is part 2 of a 4 part article series on customer experience and ...

Customer data is one of a marketer’s most valuable assets — so why is it so often “owned” by a handful of tech staffers? When marketers and other business users need access to the data, they’re forced ...

Adopting a CDP from Blueshift enabled the company to craft one-to-one messaging that speaks to the customer's needs and characteristics. Before adopting a Customer Data Platform (CDP), CarParts.com ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Chad Engelgau Chances are ...

Customer Data Platforms, that proclaimed miracle tool for brands, can be of great help to email marketers. But first they have to understand what CDPs actually do, judging by CDP Confusion: Examining ...

This is the sixth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Bluecore, Microsoft, Tealium, Optimove, Adobe, ...