In marketing, tapping into consumer emotions isn't simply a feel-good practice—it drives sales. Emotional marketing forges a potent connection between a brand and its audience, translating into ...

Small businesses use telemarketing because it is affordable, direct, and easy to manage. Most importantly, it creates a human ...

When you work in sales, you need to be a great storyteller. This is true whether you’re talking to a potential client, a partner, or a distributor of your product. In a grocery store, for example, ...

From the acquisition right through to the point of sale, the process of building an impenetrable sales team isn’t complex but it is calculated. There’s no doubt about it — to be a salesperson, you ...

A truck carrying vehicles prepares to cross into the US from Canada at the Ambassador Bridge in Windsor, Ontario, on March 8, 2025. US President Donald Trump imposed vast tariffs this week on key ...

Here’s a practical, no-fluff guide for founders who need to sell but don’t see themselves as “salespeople.” Founders need to shift their mindset and focus on solving rather than selling. They can do ...

Simple, effective, you’ll wonder why you didn’t think of it yourself. The whole reason that when you go to a Starbucks, they ...

With US tariffs on China lingering at 145 per cent as the two countries face off in a trade war, and the $800 de minimis shipping exemption set to end on 2 May, many fashion brands are dealing with a ...