In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

The Art of Uncertainty: How to Navigate Chance, Ignorance, Risk and Luck David Spiegelhalter Pelican (2024) As I sat down to read David Spiegelhalter’s The Art of Uncertainty, much of the world’s ...

Global stock markets went into meltdown Thursday morning (3 April) as they opened to the news that US President, Donald Trump, had followed through on his threat to enforce tariffs on imports. Of the ...

Developers of AI systems might consider cognitive implications, ensuring their tools encourage a level of engagement rather than passive reliance. Policymakers might need to support digital literacy ...