Hypothesis testing provides organizations with a structured approach to evaluate assumptions using data, reducing reliance on intuition and enhancing decision accuracy. By validating decisions with ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Duke’s research community is multidimensional, involving more than 10,000 faculty, trainees and staff across the institution who are “poised to enter the university’s second century, seeking to make a ...

Over the past century, most cancer research has focused on the tumor itself. Rakesh Jain focused on the tumor's environment ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Innovation is increasingly intertwined with advancements in ...

Learning how to conduct accurate, discipline-specific academic research can feel daunting at first. But, with a solid understanding of the reasoning behind why we use academic citations coupled with ...