Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign ...

In this beginner guide to Google Looker Studio, you'll learn how to easily create, collaborate on and share interactive charts and reports. Looker Studio helps you transform data into an image. As a ...

If you need to produce visual representations of data you might be interested to know that you can now harness the power of artificial intelligence (AI) using OpenAI’s ChatGPT large language model.

The highest hurdle for most businesses in adopting GA4 will be adapting to the new model and becoming familiarized with the “cookie-less” future. With Universal Analytics (UA) in its final year of ...

Data drives smart decision-making in modern industries, but the old saying still holds true: “Garbage in, garbage out.” The quality and completeness of the data pulled for analysis play a huge role in ...

Yes! I want to attend The Modern Marketer's Guide to Google Analytics and enjoy a year of PRO membership! With PRO I get: Finding it difficult to navigate the complexities of Google Analytics 4 (GA4)?

In today’s fast-paced business world, the ability to create visually compelling and informative Excel charts is a crucial skill for semi-technical professionals. Whether you’re presenting data to ...

Founder and Managing Principal of DBP Institute. I consult companies on how to transform technology and data into a valuable business asset. Data and Analytics (D&A) is considered the next frontier ...