Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign ...

In this beginner guide to Google Looker Studio, you'll learn how to easily create, collaborate on and share interactive charts and reports. Looker Studio helps you transform data into an image. As a ...

Staying on top of reporting activities is one of the most time-consuming tasks for any marketer. Keeping track of your KPIs and performance metrics from across all your campaigns and channels can take ...

Tracking keywords make a lot of sense for SMBs and some mid-market businesses, but as we scale our content marketing we need to look beyond tracking a small set of keywords. Clients want to see a ...

The highest hurdle for most businesses in adopting GA4 will be adapting to the new model and becoming familiarized with the “cookie-less” future. With Universal Analytics (UA) in its final year of ...

If you need to produce visual representations of data you might be interested to know that you can now harness the power of artificial intelligence (AI) using OpenAI’s ChatGPT large language model.

Yes! I want to attend The Modern Marketer's Guide to Google Analytics and enjoy a year of PRO membership! With PRO I get: Finding it difficult to navigate the complexities of Google Analytics 4 (GA4)?

In today’s fast-paced business world, the ability to create visually compelling and informative Excel charts is a crucial skill for semi-technical professionals. Whether you’re presenting data to ...

Charts and sparklines are powerful data visualization tools in Excel. Here’s a guide to the most popular chart types in Excel and how to best use them. Microsoft Excel offers a plethora of tools for ...

Stock market graphs don’t have to be a mystery. Here’s how to read stock charts for any company. Many, or all, of the products featured on this page are from our advertising partners who compensate us ...