Founder/Creative Director At The Bureau Of Small Projects - Big Brand Experience Put To Work For Small Businesses, Startups and Non-Profits. As a branding agency, my company is frequently called upon ...

Logo creation and taglines are ways to build your brand for a product, service and company. Last week we looked at how to choose the best name for your business. This week, we will look at taglines.

A tagline, also known as a slogan or motto, is a concise phrase cleverly crafted to resonate strongly with the type of consumers the business wants to attract. Its primary purpose is to communicate a ...

You’re walking down the street when the face of a movie star catches your attention. OK, fine. Then, a movie title. Sure, whatever. But then—a sentence or two that’s so delicious, you think to ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

You can feel it in your gut: the product is close, the team is buzzing, and everyone keeps asking the same question, “When do ...

A clear, memorable logo is one of the simplest ways to make your business stand out online, and it can shape how visitors ...

Five elements can move you beyond episodic success. by Paul Blase and Paul Leinwand Delivering sustained growth is one of the hardest things a company can do. A brilliant idea or product innovation ...