Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google seems to have a solution for everything. If you need to write a report, Google Docs and its many features, including speech-to-text functionality, are always ready to help. When you need to ...

Iterative testing is crucial to ongoing success of any PPC campaign. As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more complicated ...

While Google is a mainstay for advertising campaigns, its increasingly opaque “black box” approach presents some unwelcome challenges for agencies, from reduced visibility into click data and ...

The Google videos look a little more realistic than some Sora videos as the AI humans in Sora videos generally seem to have a “halo” around them. While this puts them in focus, they sometimes blend ...

Google is the clear leader in the digital ad industry. Search drives a majority of its revenue. Demand for advertising should continue to fuel its growth. Digital advertising has proven to be a highly ...