Recently, I was sitting with a client — we’ll call her Amanda — when the topic of sales funnels came up. Here’s how it happened: I mentioned something about a sales funnel and Amanda looked at me as ...

In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

6-step framework for high-converting sales funnels. How to attract traffic, create valuable lead magnets, nurture with strategic content, master buyer psychology, optimize design for seamless ...

Opinions expressed by Entrepreneur contributors are their own. Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the ...

Opinions expressed by Entrepreneur contributors are their own. It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a ...

Every marketer should live by the funnel. After all, why are we producing content? To generate leads, drive sales, and build authority. But those things will happen only if the marketing funnel is ...

It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with ...

Want to know how to create a business people love to buy from? Let’s get one thing straight: people don’t buy from businesses ...