If you’re interested in creating helpful content for your audience (and you should be), you should consider making a resource page. It’s the best way to collect your top recommendations for products ...

It seems like every year Google’s PageRank algorithm is learning more about us and tailoring our search results precisely to our intent. In fact, Google’s latest core updates — of which the most ...

The dot com revolution has changed how businesses are run. The fault lines are drawn and now a solid virtual presence is an arsenal that can get you ahead of your competition. From landing pages to ...

Using FAQ structured data can make virtually any website eligible to show up in Google with an enhanced listing, resulting in more search traffic. Implementing this structured data is relatively easy.

Anyone can sign up for a Wikipedia account and create a unique article or contribute to an existing one. Wikipedia has notability and core content requirements it considers before allowing a page to ...

Video marketing continues to be a huge thing in 2020, for obvious reasons. There’s nothing quite as eye-catching as a high-quality video, and marketers can reap many benefits by repurposing video ...

An icon in the shape of a lightning bolt. Impact Link If you have a business, a LinkedIn company page can be a useful tool to provide information about your business and give people a central location ...

If you’ve racked up awards or accolades for your business, you’re not wrong in wanting to show them off. Your achievements signify you’re doing a few things right, so why wouldn’t you display them on ...

Managing a Facebook page requires continual work. Creating the page for others to handle is a simpler, one-time process. If your employer or a client asks you to create a page for them, it will be ...