Customer value mapping is an established concept and has various definitions. Unfortunately, many companies get lost with customer value mapping. Too often, the exercise becomes entirely focused on a ...

Remember the early days of getting directions online? You'd go to a site like MapQuest, put in your start and end points, and print out 10 pages of turn-by-turn directions. It worked great... until ...

Understanding where your product fits within the market is critical to its success. One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on ...

In this post, we will show you how to create a Mind Map in Excel. A Mind Map is a diagram that represents information in a non-linear hierarchy. It typically starts with a topic at the center, and ...

To create a route in Google Maps, open "Your places" and then choose "Create Map" in the "Maps" tab. To draw a route, click "Add directions," choose transportation mode, and enter start and end points ...