One of the single greatest customer retention tools is a consumer newsletter. It will keep your name in front of people who have already spent money with you. It will stimulate additional sales.

There is a lot you can do with Google Docs since it is a powerful word processor. It’s not on the same level as Microsoft Word, of course, but there is quite a lot you can do with it. For example, you ...

You can start a newsletter with Microsoft Outlook for free, using the service's tools to help you customize it. Once you've made your first newsletter, you should save an Outlook template that ...

Opinions expressed by Entrepreneur contributors are their own. It’s not fair, but it’s a fact: business-to-business (B2B) newsletters don’t get as much attention as business-to-consumer (B2C) emails.

While the popularity of third-party email marketing services like Mailchimp has grown over the years, it is still possible to create and design company newsletters using Microsoft Outlook. You can ...

Is your email newsletter yawn-worthy? Learn how to create and write one your customers clear their schedules to read and that gets real results. This presentation by MarketingProfs' Ann Handley was ...

A few years ago, when I started working on newsletters, most people thought email was dead. Social media, it seemed, was the way to reach people. But today, thanks in large part to the unknowable ways ...

Most B2B newsletters seem confused as to why they exist. We studied 100 of them over three months, and the results weren't heartening. Most were difficult to read, visually confusing, and didn't ...

Regular communication with employees is vital to your company's success, and one way to make a personal connection is through a company newsletter. Doing so helps ensure your employees are up-to-date ...

As an entrepreneur, I always go the extra mile to make sure my customers get as much value out of our relationship as possible. This goes far beyond the point of sale. To build strong, long-lasting ...