In the digital era, customer interactions with brands span across various touchpoints: Websites, social media, email, in-store visits and mobile apps. As the leader of a digital marketing company, ...

These days, business is largely conducted in a digital-first environment. That said, it's still very much possible to deliver personalized experiences to customers. If you want to make a lasting ...

Learn how to create an effective CRM strategy in 8 easy steps to boost customer relationships, streamline processes, and drive growth. Customer relationship management is vital for any business ...

In every organization, marketing plays an important role in defining, socializing and managing the customer experience (CX). However, the relationship between the customer experience and the marketing ...

The use of customer personas in marketing is a critical and foundational step to make it possible for businesses to map out their strategies. The use of customer personas in marketing is a critical ...

It’s not just up to your sales or service teams to give good customer service; every employee plays a role. Learn how to build a customer-centric culture that exceeds customer expectations and sets ...

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers. Doing that requires studying them ...

Five elements can move you beyond episodic success. by Paul Blase and Paul Leinwand Delivering sustained growth is one of the hardest things a company can do. A brilliant idea or product innovation ...