For a long time, marketers have chased clicks. These digital interactions are used to interpret intent and behavior, with the ultimate aim of understanding us in order to sell to us better. But now ...

AI Overviews don’t just steal clicks. They dominate screens. Google’s AI-generated summaries now stretch across the top of search results like they own the place. And let’s be real, they do. With ...

The world of SEO has changed, especially with the rise of zero-click searches, where users get their answers directly on Google’s search results page without clicking through to any websites. A study ...

Learn how to start a YouTube channel with a simple step-by-step path for beginners. Plan, set up, create content, grow an ...

The ability to successfully navigate shifts in consumer behavior is critical for businesses today. With technology and trends changing on a constant basis, tracking consumers’ responses to emerging ...

Most advertisers will confidently tell you that the cost per click (CPC) on Google Ads rises year after year. But is that actually true? And if it is, how quickly are CPCs inflating? Surprisingly, ...

In the memoir “How to Lose Your Mother,” Molly Jong-Fast recalls a tumultuous upbringing as the only child of the feminist writer Erica Jong. By A. Cerisse Cohen A. Cerisse Cohen received her M.F.A.