For years, the world of search engine optimization has sat in a slightly grey area of marketing—hard to describe, harder to measure and seemingly impossible to put a return on. It doesn’t have to be ...

Amy Fontinelle is a freelance writer, researcher and editor who brings a journalistic approach to personal finance content. Since 2004, she has worked with lenders, real estate agents, consultants, ...

Cost basis is the original purchase price of an asset. Tracking cost basis is key to tax-efficient investing. Many, or all, of the products featured on this page are from our advertising partners who ...