Learn how to enable key moments snippets in Google Search, which allows searchers to jump to the specific part of a video they’re interested in. Google’s latest installment of its Lightning Talks ...

Search is changing. Most search engines now don’t just bring up a page of 10 search results and two ads at the top when you type in a query. Instead, Google search queries can bring up a whole range ...

Search results have come a long way. A standard organic search result before Google introduced SERP features displayed the title tag, meta description, and URL. Fortunately, you don’t need to limit ...

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. Google's search results consist of more than just standard ...

SEO strategies are designed to help websites rank at the top of search engine result pages (SERPs). While featured snippets have provided businesses with a way to rank even higher, AI Overviews have ...

Are you struggling to rank for featured snippets and missing out on valuable traffic? I used to spend countless hours trying to optimize my content, making educated guesses on how to win those elusive ...

A study on featured snippets reveals how they can help increase traffic to a website and what encourages and discourages searchers to click on these snippets. Featured snippets are probably the first ...