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As we close the books on 2024, we’ve noticed some trends over the past twelve months. Any of these could summarize the “theme” of 2024: the rise of AI, the debate over supply curation, the “will they, ...

Active Directory remains the core identity service for most enterprises and a favorite target in modern ransomware and wiper campaigns. When AD fails, identity-dependent services—email, conferencing, ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

On Wednesday, May 21, at Streaming Media Connect, Nadine Krefetz, Consultant, Reality Software, moderated the panel “Server-Guided Ad Insertion (SGAI) and the Future of Streaming AdTech,” which ...

Google is overhauling its ad blocking controls in AdSense and Ad Manager, replacing the “Ad networks” option with a new “Authorized Buyers” control starting Nov. 6. This move seems designed to give ...