Structured data is a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the ...

Have you heard of semantic markup? Of course you have! Everyone’s talking about it. But why does it matter to search marketers? After all, semantic markup is not a ranking factor. Adding it to your ...

Last year was the year of change for search, especially for schema markup. We saw a significant loss in clicks due to changes made to certain rich results, while simultaneously witnessing the most ...

Despite making the vast majority of its money from hardware sales, Apple is investing heavily in shaping the future of software. One example of this pertains to HTML 5 and related web standards. While ...