The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

SEO’s love to write about HTML elements as a vital ranking signal, and as a part of any “perfectly” optimized page. To avoid possible confusion, this is not an HTML guide. Aleh Barysevich, Founder and ...

Google’s John Mueller discussed heading elements with a member of the SEO community where he affirmed the usefulness of using hierarchical structure when using heading elements. “h1–h6 elements have a ...

SEO » SEO, PPC & AIO Guides » Essential Guide to SEO: Master the science of SEO » Chapter 4: HTML Code & Search Engine Success Factors Chat with SearchBot These elements in the Periodic Table of SEO ...