They say beauty is only skin deep, that what really matters is what’s on the inside. That may be true with people, but I think a different rule applies with blog posts: What’s on the inside only ...

There has always been an intimate bond between content and SEO. Today, I want to share some thoughts and tips on blogs, content, and search-friendly formats in particular. Furthermore, I will share ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

Writing is an art form. And when it comes to writing a therapy blog, you are harnessing words and mental health concepts in an abbreviated format where you're typically trying to convey your thoughts ...

Writing a blog post isn't exactly rocket science. But, there are definitely strategies that can take a good blog post and make it great. I've written literally thousands of blog posts for sites like ...

CEO of Idea Grove, a unified PR and marketing agency, and author of the upcoming book “Trust Signals: Brand Building in a Post-Truth World.” If you are new to marketing your business, you may think ...