Viewed tens of thousands of times, a viral clip of fashion reality show Project Runway shows an outfit with a face mask designed by a contestant named Kovid Kapoor. While the 2019 scene is authentic, ...

As a marketing veteran, you’re likely familiar with the concept of LTV (lifetime value) and its importance in determining the success of your acquisition strategies. But, are you utilizing predictive ...

Last fall, Voyantis CEO Ido Wiesenberg shared a TC+ post with several tactics for reducing customer acquisition costs via predictive modeling. In a follow-up, he explains how to use predictive ...

In the 17th century, German astronomer Johannes Kepler figured out the laws of motion that made it possible to accurately predict where our solar system's planets would appear in the sky as they orbit ...

Data is everywhere. Companies today have access to more data about their customers and products than ever before. In some cases, it’s an almost overwhelming amount of information. In fact, most ...

Over the last three years, D4 has tracked data from its predictive coding cases, where it used Equivio's Zoom software for analytics and predictive coding. D4 offers electronic data discovery, ...

When it comes to big data and Internet of Things (IoT) initiatives most companies are still in the design or early adoption phases which make it hard to get a solid return on investment (ROI) figures.

A TikTok video claims The Simpsons episodes are an example of predictive programming, suggesting that the creators have prior knowledge of world events. The clip features a mixture of fabricated ...

Whether it’s who is going to win an upcoming election, how a pandemic will unfold next month, or just what we plan to have for lunch, human beings are cognitively wired to think about—and want to know ...

This article is published by AllBusiness.com, a partner of TIME. What is "Predictive Analytics"? Predictive analytics is a branch of advanced analytics that uses historical data, statistical ...