Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Small businesses must make sense of the large amount of information they receive. Here’s how to understand big data so you ...

Analytics and business intelligence (BI) have long been understood to be fundamental to business success. Today, powerful technologies, including artificial intelligence (AI) and machine learning (ML) ...

Rohit Amarnath is CTO of Vertica, a unified analytics platform that enables predictive business insights based on a scalable architecture. There’s no debate: Data is one of the most valuable assets ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Data that’s captured isn’t always stored, and storage alone doesn’t get the job done. Many transportation agencies are sitting on troves of data they’re not sure how to interpret. Even when vendors ...

A heatmap is a graphical representation of data using colors that represent different values. It's often used to demonstrate user behavior on a particular web page.

Unlock the power of your data with an effective data governance framework for security, compliance, and decision-making. Data governance frameworks are structured approaches to managing and utilizing ...

Football analytics continues to innovate.For many years there have been two branches of football data. One is event data, which logs everything that happens on the pitch, such as passes, shots, ...