Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Today, most business leaders would like to see data used ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Modern businesses run on data. Companies regularly ...

Editor's note: This article was originally published in 2016 and has been updated for 2018. We practitioners of the technological arts have a tendency to use specialized jargon. That's not unusual.

A new era of data is upon us. The technology industry generally and the data business specifically are in a state of transition. Even our language reflects that. For example, we rarely use the phrase ...

Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable an audience to share your ...