The simplest way to succeed in any business is to know your customers, their needs, and how best to meet them. Connecting and engaging with your customers is easier when you know their interests.

Oracle (ORCL) poised for growth as OCI fuels revenue. Learn why analysts call it a buy and how cloud transformation offers a ...

New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here. They’ve been called user, buyer, marketing, and ...

New AI-powered anomaly detection and in-memory processing capabilities in the Oracle Utilities Customer Platform are helping deliver fast, accurate meter data management (MDM) and streamlining utility ...