Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Have a website with a good amount of traffic? If so, it’s time to focus on ...

It’s never been easier to get a high volume of inbound leads. Mobile has breathed new life into direct response marketing. The proliferation of the use of click-to-call buttons on mobile lead-gen ...

70% of consumers have used a click to call button, and a recent study found that calls convert at ten times the rate of clicks. There have been an abundance of hand-wringing articles published that ...