Anchor text is the visible, clickable text in a hyperlink. It is what allows users to navigate from one webpage to another. Regarding SEO, anchor text is important because it can help search engines ...

Anchor text optimization is vital for successful SEO campaigns. Whether for backlinks or internal links, your anchor text must be chosen wisely for your site's link profile to stay on the good side of ...

Anchor text is the clickable text in a hyperlink—and crafting effective anchor text is more valuable (and more complicated) than you might think. Effective anchor text can transform your site’s user ...

From the moment Google first launched out of a Stanford dorm room, the innovative technology that separated Google from poor search engine alternatives was the PageRank algorithm. As we all know, this ...

We all know that an anchor is a heavy object that stops a boat from drifting out to sea. A sea captain knows which anchor to use to navigate a vessel effectively. I’ve found this to be a fitting ...

Anchor text variation is one of the best ways to tell Google what a specific web page is about. It is used to help readers find more information about a topic and also factors into ranking your web ...

The Penguin update changed anchor text optimization forever. With the significant effort Google has put into identifying anchor text manipulation, it’s fair to say that it’s still a significant ...

On Friday, Google's John Mueller was asked if longer or better anchor text is better. Anchor text are the words in the hyperlink, so the underlined blue link (in many cases). John said longer versus ...

HTML (Hypertext Markup Language) is a text-based approach to describing how content contained within an HTML file is structured. This markup tells a web browser how to display text, images and other ...

Anchor text is the clickable text attached to a hyperlink. It tells readers what to expect from a link, and it helps search engines understand what the linked page is about. But not all anchor text is ...