Reviews are a fundamental part of buying on Amazon. They have also been one of the areas that have changed the most over the last decade. As Amazon continues to mature as a marketplace, it has become ...

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. Why we care. Nearly all consumers research purchases online and rely ...

Amazon and Google have several similarities regarding SEO and advertising. However, they behave very differently in some areas. One crucial area where Amazon stands apart is branded search. Branded ...

Amazon is introducing new features that make it easier to search for products on mobile and is challenging other product search engines, like Google and Pinterest in the process. The retailer ...

Amazon is testing a new feature on its e-commerce marketplace that spotlights seller ratings in product search results. We came across the new “seller rating” feature while browsing for products on ...

New data from the Audience Key content marketing platform indicates that Amazon’s visibility has suffered a significant drop. The decline follows two changes Amazon made to its presence in Google ...

Online shopping has exploded, with marketplaces emerging as dominant players in the product search landscape. The rise of platforms like Amazon, Etsy and, increasingly, social media marketplaces like ...

We may receive a commission on purchases made from links. Your Amazon search history is a record of all the items you've looked at on the platform. This data makes it easier to reorder items you've ...