Business Insider

What happens if TikTok is sold without the algorithm that drives the 'For You' page? It might not be so bad.

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Engadget

TikTok will explain why it recommends videos on its 'For You' page

The algorithm that powers TikTok’s “For You” page has long been a source of fascination and suspicion. Fans often remark on the app’s eerie accuracy, while TikTok critics have at times speculated the ...
The Conversation

TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

Kelley Cotter has received funding from the National Science Foundation. President Donald Trump announced on Sept. 19, 2025, a preliminary agreement for the sale of a majority stake in TikTok from ...
The Verge

TikTok is adding new ways to fine-tune your For You Page algorithm

A new slider tool allows users to signal they want more content based on certain topics, like ‘dance’ or ‘current affairs.’ A new slider tool allows users to signal they want more content based on ...
Entrepreneur

How TikTok Changed the Social Media Game With Its Unique Algorithm

Opinions expressed by Entrepreneur contributors are their own. TikTok is rewriting the rules for how we create, share and discover visual content. The TikTok algorithm, specifically the “For You Page” ...