This article is part of CNN Underscored’s Earth Week, a weeklong focus on our planet and ways to celebrate and preserve it. We’ll be featuring tips on how to live more sustainably, products to help ...

STEAMBOAT SPRINGS – When Smartwool announced plans to leave its founding headquarters for Denver in 2018, it left a lot of people scratching their heads. Not from the company’s merino wool, but for ...

Smartwool's new Women's Second Cut Fleece Jacket represents a meaningful evolution in the brand's circular design journey. Smartwool is known for its Merino wool performance layers, but they are now ...

If you love skiing, you know this: The whole thing—powder turns, mountain scenery, and bombing the slopes with friends—is more fun when you’re warm and comfortable, so you can focus on the skiing and ...

DENVER--(BUSINESS WIRE)--Smartwool, makers of Merino wool apparel for active living, today announced a strategic goal of making all products circular by 2030. The Smartwool Second Cut Project is ...

Smartwool base layers are a must if you live in a cold climate or vacation in snowy destinations. The brand's apparel and accessories are all made of 100 percent sustainably sourced merino wool, which ...

Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. Americans alone toss out up to 11.3 million tons of textile waste ...