Political slogans have a long history in the US, dating back at least to the 1840 election campaign for President William Henry Harrison. With the advent of mass communications after World War II, ...

It is probably a non-issue that a slogan can advance the marketing and advertising efforts of your business. Yet, a slogan is one of those vague advertising concepts that can have different purposes.

A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

NORFOLK, Va. — "Virginia is for Lovers": It's arguably Virginia's most well-known saying and slogan, a four-word phrase that's found in businesses, cities and more across the Commonwealth. In the ...

Janet Fowler is a financial writer and has 5+ years of professional experience in human resources. Erika Rasure is globally-recognized as a leading consumer economics subject matter expert, researcher ...

The best copywriting makes an emotional connection that leaves your audience craving more. How can you make this sort of memorable impression on your target audience? The slogans and jingles used by ...

When Donald Trump declared,⁠ “‘America First’ will be the overriding theme of my administration,” he invoked the America First Committee, which opposed U.S. aid to the opponents of Nazi Germany before ...

Decades ago, a Chinese village became an official symbol of revolutionary “self-reliance.” The slogan hasn’t changed, but nearly everything else has. Jia Tianlian tending his tiny plot of land in ...