I’ve spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves itself in product and growth. An MMM without growth is like a car without fuel ...

Marketers have a lot of misconceptions about marketing mix modeling (MMM). But it’s far less expensive – and easier – to execute than it used to be. Deli meat brand Land O’Frost has been investing in ...

John Readman is the CEO of ASK BOSCO, which gives online retailers and marketing agencies the power of AI predictive marketing analytics. Between 2010 and 2025, the total amount of data created across ...

Google has unveiled a new marketing mix modeling (MMM) platform. Can marketers afford to trust it? Can they afford not to? And what are the wider ripples of the launch? Sam Scott explores as part of ...

3M (NYSE: MMM) recently reported its Q4’24 results, with revenues and earnings beating the street estimates. The company reported adjusted revenue of $5.81 billion and earnings of $1.68 on a per-share ...

MMM's strategic focus on high-growth markets and improved balance sheet health justify an upgrade to Buy, thanks to the recent sideways trading. The company's raised FY2024 guidance and potential to ...

We recently compiled a list of the 12 Most Undervalued Dow Stocks to Buy According to Analysts. 3M Company is one of them. 3M Company (NYSE:MMM), a diversified industrial giant known for its ...

Remember the Crash Test Dummies? The Canadian folk rock group scored a massive hit in 1993 with their oddball hit “Mmm Mmm Mmm Mmm,” but faded into obscurity when their follow-ups failed to connect.

The MMM financial scheme caught on like wildfire in Nigeria but it has frozen its transactions, leaving many investors unsure what will happen to their savings. The BBC's Stephanie Hegarty explains ...