The way consumers shop today looks nothing like it did a decade ago. Gone are the days when a flashy TV commercial or a celebrity endorsement could drive meaningful sales. Now, purchasing decisions ...

Influencer marketing has evolved far beyond chasing likes and follows. As consumers demand more authenticity, personalization and value from the brands they engage with, new trends are reshaping how ...

Scroll through a TikTok feed, and you’ll eventually come across someone—usually incredibly photogenic, with perfect teeth and flawless skin—extolling the virtues of some product or another, or a ...

Scrolling through perfectly curated Instagram feeds and polished TikTok videos makes influencer life look like an endless vacation funded by brand partnerships and free products. The reality behind ...

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social. The data is ...

Emilie Kiser's millions of social media followers were sending her prayers regarding a drowning incident involving a 3-year-old boy days before police confirmed it was her son. On May 18, the ...

Social media posts by A.I.-created travel avatars cost far less to produce, yet look and sound real. Human influencers worry they’re being elbowed out. By Julie Weed Radhika’s thick black hair falls ...