Nearly 60% of Gen Z workers say their job is a “situationship,” not a career. With an average tenure of 1.8 years, many are ...
The Snapdragon 8 Gen 3 was one of the most powerful flagship mobile chipsets when it debuted in late 2023, powering Android ...
Failed promises are reshaping how Gen Z approaches financial decisions and their role in the economy. Call it ...
Generation-Z (roughly twenty-somethings) is the first consumer group to grow up in an all-digital world—digital natives. Just like the cutting-edge technology that is their second nature, members of ...
Sally Massey, the chief human resources officer at the $62 billion giant Colgate-Palmolive, is hitting back that young ...
Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...
Generation Z—those born between 1997 and 2012—is set to become the largest cohort in the workforce by the end of 2035. But with the growing presence, the young generation is already gaining a ...
Gen Z — those born between 1997 and 2012 — will soon become the wealthiest generation ever, according to a recent report. The "Spend Z" report from NielsenIQ projects that Gen Z will have the fastest ...
Who do members of Gen Z want to work for most in the future? Themselves. According to a recent survey conducted by EY Ripples and JA Worldwide of 6,000 active and former JA Worldwide participants born ...
Jean M. Twenge is a professor of psychology at San Diego State University and the author of 10 Rules for Raising Kids in a High-Tech World. She also writes the Generation Tech Substack. When I talked ...
Gen Z has been deemed the loneliest generation, according to a new study from GWI. Roughly eight in 10 members of Gen Z said they had experienced feelings of loneliness over the last year, and two in ...
Generation Z seems like a paradox: far more open to diverse viewpoints and compromise than older Americans, but also in some ways more dogmatic. Will young people extinguish the flames of political ...