Your brand identity speaks to who you are as a business. It’s the value you add to the lives of your customers, the problems you solve for them and your ability to deliver what you promised. Long gone ...

The public continues to express skepticism about what they see, hear and read in the media. No major news outlet – whether broadcast or cable, print or online – stands out as particularly credible.

“Here’s 4 Geppettos for your contested Pinocchios,” Alexandria Ocasio-Cortez tweeted at Washington Post fact-checker Glenn Kessler on January 24. The politician mocked Kessler’s fairy tale-based ...

Does a reputation for weakness invite aggression? Many analysts have suggested that Russian President Vladimir Putin decided to invade Ukraine in 2022 after inferring that the United States and the ...

Carol J. Geffner, president of Geffner Group, LLC, is a sought-after coach, consultant, and author of Building a New Leadership Ladder. Few leadership challenges are more daunting than regaining your ...

A foreign accent undermines a person's credibility in ways that the speaker and the listener don't consciously realize, new research at the University of Chicago shows. Because an accent makes a ...

Believe me.” U.S. President Donald Trump has used that phrase countless times, whether he is talking about counterterrorism (“I know more about ISIS than the generals do. Believe me”), building a wall ...

The bookcase has become the preferred background for applying a patina of authority to an amateurish video feed. By Amanda Hess Imagine that you are a member of the expert class — the kind of person ...