What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

Solomon Asch once remarked, "The tendency to conformity in our society is so strong that reasonably intelligent and well-meaning young people are willing to call white, black. This is a matter of ...

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We hear it all the time: blend in, toe the line, go with the flow. From childhood, pressure to conform shapes us. At work, we’re continually squeezed to fit the mold. In addition to hearing conformist ...