The measurement giant and box office data provider says it's undergoing cuts "as part of its broader efforts to improve cost efficiency." By Erik Hayden Executive Editor, Business Amid concerns about ...

Comscore, Inc. has been granted accreditation by industry watchdog Media Rating Council for its national and local TV-audience measurement services for households and average audiences, a critical win ...

RESTON, Va., Jan. 08, 2026 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced that content-level audio contextual and ID-free ...

“The last year has placed the media industry at a crossroads, and it’s clear that the chosen path ahead is the road less traveled,” remarks Bill Livek, Executive VP and CEO of Comscore. “The ...

Comscore, a longtime rival to Nielsen in the business of measuring media audiences, is vowing to keep pace as advertisers seek new ways of counting viewers who watch their favorite shows in a dizzying ...

RESTON Va.—Comscore has announced that it is speeding up the delivery of TV viewing data to more local markets by expanding the availability of 48-hour TV measurement to all 210 local U.S. media ...

RESTON, Va.—Comscore has announced that it has acquired Shareablee, a major marketing analytics and measurement company in the social media space. Financial terms of the deal were not disclosed. The ...

More contextual audiences are coming to CTV. On Monday, FreeWheel announced the integration of Proximic by Comscore’s contextual audience data directly into its ad management platform. The integration ...

Return On Capital Employed (ROCE): What Is It? Just to clarify if you're unsure, ROCE is a metric for evaluating how much pre-tax income (in percentage terms) a company earns on the capital invested ...

NEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their programmatic ...

Comscore was hit with an antitrust lawsuit Monday, in which film distribution company Atlas claims the media measurement company leveraged its monopoly on box office data to “suppress competition” and ...

Online shopping has hit over $1 trillion in the US for the first time ever, not including travel spending. Digital commerce just passed the $1 trillion mark in a single year for the first time ever, ...